Blog
Essays on TikTok LIVE and interactive data atlases — the guides, the breakdowns, and the data behind them, in one feed.
EssayLeague Tiers Explained
Fragments, leagues, and the one number you can't see — plus a live look at who's winning each tier and how to actually climb.
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AtlasA Watch Atlas
The other side of the screen — every live stream opened, every comment said.
AtlasA Go-Live Atlas
The other side of the camera — every time user2 hit Go LIVE, and the crew behind it.
AtlasA Gift Atlas
Every coin user2 ever sent on TikTok Live — the streamers, the gifts, the run.
EssayRebuilding the 'Live Now' Notification
How to rethink the "Live Now" notification and make Discord a portal for your stream.
EssayA Gift Atlas: Inside 8 Million TikTok Coins
An interactive portrait of my full TikTok gifting history: 8 million coins, 10,315 gifts, and the people, hours, and streaks that defined the run.
EssayMilestones, Achievements, and Roles
On the art of merit-based community management — and why three concerns that look alike should never be collapsed into one.
EssayThe Ultimate Guide to TikTok Live Power-Ups
How to use Power-Ups effectively to maximize your gifting impact.
EssayShould You Combo Your Coins?
Expected value, variance, and when the consensus advice about gift strategy is wrong.
Coming soonAre Power-Ups truly random?
An analysis of how power-ups are distributed at the end of TikTok LIVE battles.
Coming soonI Am Not Your Friend: The Psychology of TikTok LIVE
A deep dive into the unique psychological dynamics of TikTok LIVE, exploring how real-time interaction shapes parasocial relationships and what it means for creators and viewers alike.
Coming soonLiveHub: Live analytics and real-time engagement, reimagined
A new home for live analytics, real-time engagement, and the kind of community memory that usually disappears the moment a stream ends.